Skip to main content

Shailesh J. Mehta School of Management (SJMSOM)

sjmsom projects & assignments
India is moving towards a knowledge-based economy. We at IIT believe that much of economic growth that would take place in the coming years in India has to be through efficient management of ventures which are in their growth phase. The management of organization in this phase involves dealing with technological changes at the micro as well as at the macro level.
Thus, managers with a strong background in technology are best placed to lead India onto a higher growth path.

IIT Bombay

IIT Bombay, founded in 1958, has established itself as a premier world class teaching and research institution in technology and interdisciplinary programmes. About twenty percent of its alumni are entrepreneurs- many of them first generation. The pre-eminence of the Institute is evident from its varied and effective academic programmes for manpower development to meet the rapidly changing needs of the Organizations.

Shailesh J. Mehta School of Management

To promote interdisciplinary learning and to keep up with the changing environment, IIT Bombay established its management school in 1995 with the objective of transforming professionals with technological background to "Renaissance Leaders" of tomorrow. In the year 2000, the school was renamed as Shailesh J Mehta School of Management, in honor of Dr. Shailesh J. Mehta, a distinguished alumnus of IIT Bombay and a generous contributor to the school. The School Of Management already leads the way in preparing its Graduates to respond to the new challenges by drawing on the varied intellectual resources of IIT Bombay and providing an outstanding and innovative program in management education.

Address to contact:

Shailesh J. Mehta School of Management,
IIT Bombay, Powai,
Mumbai 400076
Office - +91 22 2576 7781
Fax - +91 22 25722872 / +91 22 25723480

For more details click: http://www.som.iitb.ac.in/

Comments

Popular posts from this blog

“MARKETING STRATEGIES OF TOP FIVE BRANDS OF MICROWAVE”

“MARKETING STRATEGIES OF TOP FIVE BRANDS OF MICROWAVE” CONTENT 1. INTRODUCTION ● About Product ● In Insight of Company History ● Mission & Vision ● Objectives ● Standing Position of Company ● Brand Value 2. OBJECTIVES OF THE STUDY 3. RESEARCH METHODOLOGY 4. MARKET ANALYSIS 5. CONSUMER GROUPS 6. PRODUCT PROFILE 7. MARKETING STRATEGY ● Pricing ● Positioning & Distribution ● Promotion 8. ABOUT COMPETITOR ● Competitor Product ● Price up Competitor Profile 9.   DATA ANALYSIS & ENTERPRETATION 10. LIMATATION 11. SUGGESTION 12. BIBLOGRAPHY 13. CONCLUSION                               INTRODUCTION            Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Vo...

MARKETING STRATGIES OF TOP BRANDS OF COLD DRINKS

TABLE OF CONTENTS Executive summary CHAPTER 1 - INTRODUCTION CHAPTER 2 - PROFILES OF THE ORGANIZATION CHAPTER 3 - MARKETING STRATEGY CHAPTER 4 - STUDY OF SELECTED RESEARCH PROBLEM TOPIC OF RESEARCH PROBLEM STATEMENT OF RESEARCH OBJECTIVES RESEARCH DESIGN AND METHODOLOGY CHAPTER 8 - ANALYSIS OF DATA CHAPTER 9 - SUMMARY AND CONCLUSIONS CHAPTER 10 - ANNEXURES EXECUTIVE SUMMARY From this project titled " MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS " in colds drinks industry, I have learned a lot about real practical work being done in the market I have also watched & learned the practical applicability of the various things that we have studied theoretically. I observed on the basis of survey in SAGAR city that Coca-Cola lay emphasis on merchandising in order to become the No.1 brand in soft drink industry the report was finds out the availability of different flavor and packs. Cola-Cola adopt a good customer relationshi...

Panjab University (PU)

Details of courses being offered on the University Campus/ Regional Centers.Ph.D. Courses University Offers Ph.D in following disciplines: Centre for Women Studies, Geography, History, Philosophy, Political Science, Psychology, Defence Studies, Economics, Gandhian Studies, English, French, Hindi, Punjabi, Russian, Urdu/ Persian, Anthropology, Public Administration, Sociology, Chinese/ Tibetan, Bio-Chemistry, Bio-Physics, Bio- Technology, Chemistry, Computer Science ; Applications, Microbiology, Physics, Statistics, Zoology, History of Arts, Indian Theatre and Music.Lib. and Information sciences, Computer Science and Engineering, Chem. Eng. And Tech. Environmental Studies, Geology. Postgraduate, graduate and diploma courses Economics, Gandhian Studies, Geography, Political Science, Psychology, Public Administration, Sociology, Women/Gender Studies, English, Guru Granth Sahib Studies, Punjabi, Physical Education, Music, Botany, Physics, Sta...