MBA Semester 1 Assignments answers for MB0039-Q1. As a speaker you are addressing a group of people. Explain the elements involved in this communication.

Answer: Group communication

Group communication usually takes place between three to twenty individuals. The basic resource of any group is its members. Hence, communication is very important for a group to achieve its goals. Group communication can be achieved in any of the following forms:

· Verbal

· Non-verbal

· Written

· Electronic

The factors that affect group communication are:

· The nature of the task

· The personalities and abilities of the group members

· Environmental factors

Communication is very essential for creating and sustaining groups. Generally groups need
a facilitator to ensure that the group achieves its goals. The facilitator establishes rules and guidelines for communication within the group. Facilitators can provide feedback to the group members and make suggestions to remedy problems in group communication. The advances in electronic and digital technology have influenced the way in which groups function in contemporary organizations. The group communication processes result in a group outcome like a decision or a plan.

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