| Regional College of Management Autonomous (RCMA), Bhubaneswar, the first management college in Odisha, was established in 1982. The college has been approved under section 2(f) and 12 (b) of the UGC Act. The institute has been conferred the Autonomous status by UGC in the year 2009. It is the first autonomous management institute in Eastern India conferred by the University Grants Commission. The institute since its inception, developed immensely in all areas of management education. |
| The institute offers two years full-time MBA, two years full-time PGDM, three years part-time MBA, and three years MCA programme under the AICTE. It is recognized by Govt. of Odisha and affiliated to Biju Patnaik University of Technology (BPUT). It is also an ISO: 9001-2008 quality certified educational institution. RCMA is a triple accreditated institute, having accreditations from two National and one International Accrediting body. The MBA and MCA programmes of the institute have been accredited by National Board of Accreditation (NBA) of AICTE and the college is accreditated by the National Assessment and Accreditation Council (NAAC) of UGC. |
| The institute has been recently honoured with International Accreditation by Accreditation Council for Business Schools and Programs (ACBSP), USA. ACBSP is approved Accredit ting Body of Council for Higher Education America (CHEA) that grants accreditation to business schools and programmes throughout USA and other countries. RCMA is the second institute in India and third in South Asian Countries to receive such an unique distinction for its quality education and research. The institute is also in the process of getting accreditation by European Quality Improvement Systems (EQIUS), UK in recognition to its quality standards. |
| Asia’s Best B-school Leadership Award, 2010 was conferred on this institute on 23rd July, 2010 at Suntec, Singapore. The institute has been awarded Le Matinal Educational Excellence Award for B-school leadership in the year 2011. The Le Matinal Educational Excellence Award was presented on the eve of world CSR Day by CMO Asia as its Strategic Partner and Stars of the Industry Group as a research partner. The award was presented on 14th December, 2011 at Sugar Beach Resorts, Mauritius. Address to contact: Plot No. GD2/12&13, Chokdolla Vihar, Chandrasekharpur, Chandrasekharpur, Bhubaneswar, Odisha 751023 website:http://www.rcm.ac.in/ |
TABLE OF CONTENTS Executive summary CHAPTER 1 - INTRODUCTION CHAPTER 2 - PROFILES OF THE ORGANIZATION CHAPTER 3 - MARKETING STRATEGY CHAPTER 4 - STUDY OF SELECTED RESEARCH PROBLEM TOPIC OF RESEARCH PROBLEM STATEMENT OF RESEARCH OBJECTIVES RESEARCH DESIGN AND METHODOLOGY CHAPTER 8 - ANALYSIS OF DATA CHAPTER 9 - SUMMARY AND CONCLUSIONS CHAPTER 10 - ANNEXURES EXECUTIVE SUMMARY From this project titled " MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS " in colds drinks industry, I have learned a lot about real practical work being done in the market I have also watched & learned the practical applicability of the various things that we have studied theoretically. I observed on the basis of survey in SAGAR city that Coca-Cola lay emphasis on merchandising in order to become the No.1 brand in soft drink industry the report was finds out the availability of different flavor and packs. Cola-Cola adopt a good customer relationshi...

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