The Indian Institute of Management Calcutta (IIMC)

The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. During its initial years, several prominent faculty formed part of its nucleus, including Jagdish Sheth, J. K. Sengupta, among others.

Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality management education. It has been playing a pioneering role in professionalising Indian management through its Post Graduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities.

Today, the institute serves as an autonomous body, continually evolving to meet its goals in an ever-changing business environment.

Address to contact:

INDIAN INSTITUTE OF MANAGEMENT CALCUTTA
Diamond Harbour Road
Joka, Kolkata (Calcutta) - 700104
West Bengal
INDIA

For more details click: https://www.iimcal.ac.in/

Comments

“MARKETING STRATEGIES OF TOP FIVE BRANDS OF MICROWAVE”

“MARKETING STRATEGIES OF TOP FIVE BRANDS OF MICROWAVE” CONTENT 1. INTRODUCTION ● About Product ● In Insight of Company History ● Mission & Vision ● Objectives ● Standing Position of Company ● Brand Value 2. OBJECTIVES OF THE STUDY 3. RESEARCH METHODOLOGY 4. MARKET ANALYSIS 5. CONSUMER GROUPS 6. PRODUCT PROFILE 7. MARKETING STRATEGY ● Pricing ● Positioning & Distribution ● Promotion 8. ABOUT COMPETITOR ● Competitor Product ● Price up Competitor Profile 9. DATA ANALYSIS & ENTERPRETATION 10. LIMATATION 11. SUGGESTION 12. BIBLOGRAPHY 13. CONCLUSION INTRODUCTION Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Vo...

MARKETING STRATGIES OF TOP BRANDS OF COLD DRINKS

TABLE OF CONTENTS Executive summary CHAPTER 1 - INTRODUCTION CHAPTER 2 - PROFILES OF THE ORGANIZATION CHAPTER 3 - MARKETING STRATEGY CHAPTER 4 - STUDY OF SELECTED RESEARCH PROBLEM TOPIC OF RESEARCH PROBLEM STATEMENT OF RESEARCH OBJECTIVES RESEARCH DESIGN AND METHODOLOGY CHAPTER 8 - ANALYSIS OF DATA CHAPTER 9 - SUMMARY AND CONCLUSIONS CHAPTER 10 - ANNEXURES EXECUTIVE SUMMARY From this project titled " MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS " in colds drinks industry, I have learned a lot about real practical work being done in the market I have also watched & learned the practical applicability of the various things that we have studied theoretically. I observed on the basis of survey in SAGAR city that Coca-Cola lay emphasis on merchandising in order to become the No.1 brand in soft drink industry the report was finds out the availability of different flavor and packs. Cola-Cola adopt a good customer relationshi...

National Institute of Agricultural Extension Management (NIAEM)

MANAGE was established in 1987, as the National Centre for Management of Agricultural Extension at Hyderabad, by the Ministry of Agriculture, Government of India as an autonomous Institute, from which its acronym ‘MANAGE’ is derived. In recognition of its importance and expansion of activities all over the country, its status was elevated to that of a National Institute in 1992 and re-christened to its present name i.e., National Institute of Agricultural Extension Management. MANAGE is the Indian response to challenges of agricultural extension in a rapidly growing and diverse agriculture sector. The policies of liberalization and globalization of the economy and the level of agricultural technology becoming more sophisticated and complex, called for major initiatives towards reorientation and modernization of the agricultural extension system. Effective ways of managing the extension system needed to be evolved and extension organizations enabled to transform the existing set up ...

MBA Hub

Search This Blog